AI Creative Lead

About Artyreal

Artyreal is a creative and software studio. We produce design and branding, software products, and video production, across multiple verticals and for clients worldwide. Our team blends storytelling, design, and technology to build work that people actually want to watch and follow. We value creativity, ownership, clear communication, attention to detail, and a strong willingness to learn.

Role overview

We’re looking for an AI Creative Lead to set the creative direction for everything Artyreal makes: design, video, motion, and AI-generated content. You’ll lead our designers, video editors, and creative interns, own the ideas behind every campaign, and build the studio’s AI-first creative workflow, where tools like Higgsfield, Seedance, and Midjourney sit alongside After Effects and Premiere Pro. You’ll be the final check on quality before anything goes out. This role is for a senior creative with real taste, strong leadership, and a clear point of view on how AI is changing creative production. Not someone who just generates images.

Key responsibilities

• Set and own the creative direction across design, video, motion, and AI content for our own brands and client work.
• Lead, mentor, and manage the creative team: designers, video editors, motion designers, and interns.
• Concept campaigns from the brief: big ideas, scripts, storyboards, moodboards, and visual references.
• Build and run an AI-first production pipeline for images, video, voice, and motion, and document it so the whole team can use it.
• Produce and direct AI-generated content: ads, product visuals, explainers, social content, and short films.
• Review all creative output and hold a high bar for quality, brand consistency, and originality.
• Plan team workload, assign projects, and make sure deadlines are met without dropping quality.
• Lead creative pitches, present concepts to clients, and turn feedback into clear direction for the team.
• Work with the founders and marketing on content strategy, brand positioning, and campaign performance.
• Keep the team ahead of new AI models and tools, test what’s worth adopting, and train the team on it.
• Hire and develop creative talent, including portfolio reviews and practical tests.
• Make sure AI content is used responsibly: respect copyright, likeness rights, and client brand guidelines.

Required qualifications

• 4+ years of experience in creative roles (design, video, motion, or art direction), with at least 1 year leading a team or creative projects.
• A portfolio showing creative direction across multiple brands and formats, including AI-generated work.
• Hands-on mastery of current AI creative tools (Higgsfield, Seedance, Kling, Veo, Midjourney, Runway, ElevenLabs, or similar).
• Strong command of the Adobe suite: Photoshop, Illustrator, After Effects, and Premiere Pro.
• Strong fundamentals in storytelling, composition, typography, color, and pacing.
• Proven ability to write and present creative concepts, scripts, and storyboards.
• Leadership skills: clear feedback, smart delegation, and keeping a team motivated and on schedule.
• Excellent communication with clients and stakeholders.

Preferred qualifications

• Degree in Graphic Design, Film, Visual Communication, Fine Arts, or a related field, or equivalent experience.
• Agency or studio experience running campaigns end to end.
• Experience with ComfyUI or custom AI workflows (LoRAs, character consistency, image-to-video pipelines).
• 3D experience in Blender, Cinema 4D, or Unreal Engine.
• Sound design and music direction.
• Experience building brand identities from scratch.
• Performance marketing experience: ad creatives built and tested for conversions.
• An audience or following for your AI creative work.

Benefits

• Competitive monthly salary based on experience, plus performance bonuses.
• Full creative leadership of a growing studio and its team.
• Work directly with the founders on brand, strategy, and studio growth.
• A wide range of projects across our own products, brands, and client work.
• Room to build the studio’s AI creative workflow from the ground up.
• A fast-paced studio environment with real ownership.

Employment type

Full-time, permanent role.

Work arrangement

On-site at our office in Islamabad. Expected commitment: 40 hours/week.