Marketing Manager — Content & Social

About this role

Artyreal is a venture studio that builds brands, websites, apps, and AI-powered products for clients around the world — while also building and operating ventures of our own. That means there’s always something happening, launching, being built, or worth talking about.

You’ll work directly with the founders and leadership team, alongside our visual designers and video editors, to turn everything happening across Artyreal into content, campaigns, ideas, shoots, and experiments.

We need someone to take ownership of how Artyreal and our products show up online.

We care far more about how you think, take initiative, and turn ideas into action than how impressive your resume looks. Exceptional fresh graduates and candidates with 1–3 years of experience are encouraged to apply.

What you’ll actually do

~50–60% of your time: Content & Social

• Own the content calendar across Artyreal and our ventures.
• Come up with social content ideas, recurring series, campaigns, and hooks.
• Manage content across Instagram, LinkedIn, TikTok, X, YouTube Shorts, and other relevant channels.
• Turn product launches, client work, founder conversations, company updates, and behind-the-scenes moments into content.
• Write or refine captions, scripts, hooks, creative briefs, and campaign messaging.
• Plan content around launches, announcements, events, and important company moments.
• Coordinate founder-led content and identify opportunities worth filming.
• Schedule, publish, and manage content consistently.
• Understand what’s working on each platform and adapt quickly.

~25–30% of your time: Creative Coordination

• Brief and coordinate our visual designer, video editors, founders, and other team members.
• Turn rough ideas into clear briefs that creatives can actually execute.
• Plan and coordinate shoot days.
• Make sure content doesn’t get stuck waiting for feedback, assets, approvals, or someone to follow up.
• Keep multiple brands and content streams organized at the same time.
• Review creative work and give useful feedback before it goes live.
• Maintain a consistent standard across everything we publish.

~15–20% of your time: Growth, Research & Experimentation

• Monitor performance across channels and understand why certain content works.
• Research competitors, creators, startups, brands, and formats worth learning from.
• Continuously test new hooks, formats, channels, and campaign ideas.
• Identify opportunities beyond organic social — partnerships, communities, paid campaigns, activations, founder outreach, and other experiments.
• Help us build repeatable marketing systems rather than constantly starting from scratch.
• Use AI and modern marketing tools to research, brainstorm, analyze, and move faster.

Who you are

• You’re social-media native. You don’t just know how Instagram, TikTok, LinkedIn, and YouTube work — you understand what actually makes people stop, watch, click, share, or care.
• Ideas come naturally to you. You see something happening and immediately start thinking about how it could become content.
• You have strong taste. You can tell the difference between content that feels current and content that feels too try-hard.
• You’re very organized. There may be several brands, creatives, shoots, approvals, and deadlines moving at once, and you can keep track of all of them.
• You’re comfortable taking ownership. You don’t need someone assigning every individual task.
• You can turn a vague founder thought into a clear campaign, brief, post, or video idea.
• You communicate and write well in English.
• You’re comfortable coordinating people and following up until things actually get done.
• You move quickly. You’d rather test something, learn from it, and improve than spend three weeks perfecting a content calendar.
• You’re curious about startups, design, technology, venture, brands, internet culture, and how businesses grow.
• You know how to use AI intelligently — not just to generate generic captions, but to research, develop ideas, analyze information, and improve your work.
• You’re ambitious and early in your career, and keen to take on real responsibility quickly.

Bonus points

These aren’t required, but if you bring any of these to the table, you’ll jump to the top of the pile:

• You’ve grown or managed a social media account before — even if it was your own page, a university society, startup, side project, or family business.
• You’re comfortable shooting basic content yourself when needed.

Compensation & growth

• Starting salary: PKR 100,000–150,000/month during the probation period. This is the baseline, and compensation can increase quickly with performance-based bonuses.
• You’ll have real responsibility from day one rather than sitting underneath layers of management.
• You’ll work directly with founders and be involved in real launches, products, campaigns, and growth decisions.
• For the right person, this role can grow into Head of Marketing over time.

Location

In-person at our office in Islamabad. This is not a remote role.