Ibtadaa was the work of the late Professor Iqbal Bakht — a lifelong champion of education, awareness, and the right to schooling. His foundation took on one of Pakistan's hardest problems: the millions of children with no school to go to. We built the foundation its digital home, pro bono, so the cause could be seen, understood, and joined.
Pakistan has one of the largest out-of-school-children populations on earth — tens of millions. Professor Bakht spent his life on the problem of education access and awareness. His foundation had the mission and the credibility; what it lacked was a place online that carried the weight of the cause and gave people a way to understand and support it.
The brief here wasn't commercial — it was custodial. Build something dignified, clear, and credible: a site that honours the seriousness of the cause and the standing of the man behind it, and turns awareness into a place people can actually go.
- 01
Dignity and clarity
A calm, serious, legible site that puts the cause first. No noise, no vanity — the design steps back so the mission steps forward.
- 02
Built to hand over
Built in Webflow so the foundation can maintain and grow it without ongoing cost or technical dependency — important for a non-profit, and a way to make the gift durable.
- 03
Given, not sold
We took this on pro bono because some work is worth doing for the cause alone. It's the case study we're proudest to have not invoiced.
A dignified digital home for a national education cause — given freely, built to last. It has helped raise $15,000+ for the foundation and supported work that's benefited 3,000 children, against a national crisis of roughly 26 million out-of-school children.
The case study we're proudest to have not invoiced.
